‘Wild’ (fauve) is probably the word that best defines the picture the Museum is currently using to publicize its Kees Van Dongen exhibition, but how was the image that is the leitmotif of the campaign chosen?

The choice of image for a communication campaign is a process based on a relationship of complicity involving the Museum’s Director, the Exhibitions Department, the curators, the Publications Department and the Photography Archive, all of whom take part in a process that begins at the moment that the decision is made to put on the show.

The communication campaigns of the Museu Picasso de Barcelona are not off-the-peg but tailor-made haute couture. In saying this I am not being elitist but simply descriptive, because there are a great many factors to be fine-tuned and the best options must be chosen in each case. Communicating exactly the right message is not easy, and the responsibility to show to its best advantage what others have created is the main priority: we are the medium, and we have to bring out the most interesting aspects of each project.

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