El Blog del museo Picasso de Barcelona

MuseumNext 2013. New challenges

Representing the Museu Picasso, I was were lucky enough to be able to attend the edition of MuseumNext that took place on May 13th, 14th and 15th in Amsterdam, thanks to an invitation from the organisers for having been joint organisers last year.

Now that a few days have passed, there has been time enough to put all the information, ideas and shared knowledge received in order, and I would like to highlight those concepts that seemed most relevant. However, much better than this summary, we recommend a visit to its Tumblr.


It’s not the technology, it’s the contents

This concept was a constant in nearly all the presentations of the congress.  The museums as major generators of contents, that we need to know how to adapt to our publics and based on this, determine which technologies we should use to approach them.

An image of the talks at MuseumNext Amsterdam

Sustainability

It is necessary to determine which resources you have, both economic and human, as well as infrastructures, etc., before defining the digital strategies.  A little can go a long way in terms of IT technologies, but the human resource needs are high and should be dimensioned accordingly.

Responsive design: design for all devices

You should be able to use it on the sofa!  As we don’t know in which of the multiple devices available our digital contents will be consumed, we should take into account the principles of responsive design when planning. On the digital horizon, it is the task, not the device, that should be prioritised.

We have a strategy: it’s called doing things

Also expressed as “Do, do, do,” or “Prototype, prototype, prototype”. A concept that came up several times is that museums should apply strategies of the start-up companies: agile management, learning from practice, without investing too much time, energy of money in a project: if it doesn’t work, make an honest evaluation of what went well and what went badly and move on to the following project.

An image of the talks at MuseumNext Amsterdam

Participatory projects should be an integrated part of exhibition

How to incorporate diverse publics in our work and in the various strategies for the social networks.  In this context, and taking the phrase I used in the heading a bit out of context, there were lots of presentations, from proposals for participating in exhibitions, to projects aimed at new publics of the museum, such as teenagers, the relation of the museum with its immediate surroundings, etc.  How to make these public heard and to incorporate them, was dealt with in a multiplicity of experiences.

A network is more powerful than a hierarchy

Learning should be shared at all levels of the institution, beyond that of management.  It’s necessary to learn from other museums, and honestly share what works and what doesn’t work. It’s also necessary to work internally so as to maintain a productive atmosphere, and one which is open, agile and vital. This point was dealt with in many varied ways, but I found this presentation particularly interesting.

Sharing notes with other attendees, in this case with Ramón Iriondo, of www.madpixel.es

The virtual aura enhances the aura of the original

I’m still right in the middle of the reflection process about the new website of the Rijksmuseum, which is absolutely beautiful but for me it poses some questions. The museum defines as the target group of the website, the cultural snacker, a category of public that is the digital equivalent of the cultural tourist. In terms of the website it gives absolute priority to the image and makes the collection fully available to the public, and allows all types of appropriations of the works. This appropriation means the works are more spread and more appreciatedr of the works.  and therefore the primordial mission of any museum, the preservation and diffusion of the works in their custody, are strengthened at a viral level.  But when I saw dresses and cars decorated with works of art turned into simple prints, I had my doubts – maybe I’m getting old.

Anna Guarro
Head of Public Programmes

4 Comments
  • Conxa Rodà
    May 29, 2013

    Molt ben vist i recollit, Anna. I no era fàcil amb la densitat de presentacions i converses a #MuseumNext.
    A més de conèixer noves experiències i idees fresques,el congrés serveix també per refermar convenciments com els que reculls: que el contingut és clau, que abans de la tecnologia ens cal saber el perquè i el què (la T serà el com) i que és fent les coses com anem construint l’estratègia.
    Salutacions a tots els ex-companys!
    Conxa

  • Conxa Rodà
    May 29, 2013

    Molt ben vist i recollit, Anna. I no era fàcil amb la densitat de presentacions i converses a #MuseumNext.
    A més de conèixer noves experiències i idees fresques,el congrés serveix també per refermar convenciments com els que reculls: que el contingut és clau, que abans de la tecnologia ens cal saber el perquè i el què (la T serà el com) i que és fent les coses com anem construint l\’estratègia.
    Salutacions a tots els ex-companys!
    Conxa

  • Anna Guarro
    May 30, 2013

    Moltes gràcies pels comentaris, Conxa! Amb tots els temes que van sorgir, quan rellegeixo el post veig que m’he centrat en aquells sobre els quals estic reflexionant més ara per ara, estic segura que me’n he deixat d’importantíssims, així que animo a contribucions sobre altres continguts que es van parlar 🙂

  • Sunaina Suneja
    May 31, 2013

    Your museum is fabulous. I feel privileged
    to have had the opportunity to visit in 95.

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