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27th March 2013

Anecdotes and impressions of the 50th anniversary

On Saturday March 9th the Museu Picasso celebrated the 50th anniversary of its inauguration. Quite a milestone, particularly if we take into account the Barcelona of 1963 and the political environment of the time.

Placement of the plaque of the Picasso Museum in 1963

Placement of the plaque of the Museu Picasso. c. 1966. Photo: Hernández

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5th December 2012

The need to reflect so as to continue acting in terms of education

On the 21st, 22nd and 23rd November, part of the Educational Team of the museum attended the 2nd International Congress: Museums in Education. From the outset, it seemed to us to be an interesting topic, around which the contents were based: “From action to reflection”.

Congress poster

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26th July 2012

What to do in the summer at the Museu Picasso

Will you be spending your summer holidays in Barcelona? Both if you are from the city or from outside, we propose a number of activities so that you can spend a cool time away from the heat:

Summer visitors. Photo: Jordi Mota

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5th July 2012

Toolkit lifestyle profiles: view on culture

Last month I was in Rotterdam to join a program of conferences called Audiences Insight/ Out. The last session organised by Flanders CultuurNet, consist in doing a workshop based in Flanders, in 2003 and 2009 for the leisure participation of Flemish people. Flanders CultuurNet has a team of 8 people who travel throughout Flanders to give personal support to local authorities and to help them in taking a more strategic approach to their culture and leisure communication. This workshop seemed to be a strategic toolkit « view on culture » which allows the user of the toolkit to create an action plan to attract more potential participants in 5 steps, taking into account their tastes, preferences and thresholds.

An example of six cultural lifestyle profiles

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10th May 2012

What do we know about the Museu Picasso visitors?

The museum now knows a little more about its visitors after carrying out a one-year museum marketing study and conducting 2,102 situational interviews.
The study is based on the following sections:

  • Quality measurement, differentiating between expectations prior to the visit and the quality perceived after the visit.
  • Visitor profile, in order to see the type of people who visit the museum (gender, age, nationality, residence, education and career).
  • Visiting habits, determining the frequency of visits, the reasons, time of stay and the composition of the visiting group.

Visitors in the museum rooms Read more »

27th February 2012

The Museu Picasso Goes Mobile

On occasion of this year’s Mobile World Congress in Barcelona, Google has selected a number of points of interest around the city, offering them the opportunity to take part in the ‘Barcelona Go Mobile’ initiative and mobilising their webs.

Home and one of the highlights of the collection

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24th February 2012

The history of Barcelona as told by the medieval courtyards of the Museu Picasso

One of the first tasks undertaken by the Centre for Knowledge and Research, soon after it was founded in 2009, was to ask the firm of Veclus, s.l. to carry out an architectural history study of the five palaces on carrer Moncada that are the current home of the Museu Picasso.

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10th February 2012

Farewell to the Picasso with photos of visitors

After more than five years at the Museu Picasso, working on a wide range of projects, but especially on matters relating to the web and social networks, it feels strange to be writing a last post here. Anyway, I thought that a good way to say goodbye would be to publish a selection of my photos of members of the public looking at works by Picasso in museums around the world. In any museum, one of the most interesting things to look at — alongside the works on show and the design and layout of the museum itself — is the public. Some time ago I started a series of albums on Flickr of the museum public: visitors looking, taking photos, talking, teaching, enjoying, interacting, reading, exploring, copying, listening, sharing and more bring to light the many forms and shades of experience in museums. And we still need to do even more to enhance the quality of this visitor experience, making it richer and more diverse.

Atlanta Museum of Art Read more »

20th July 2011

“Feasting on Paris. Picasso 1900-1907″. An exhibition readily accessible to all

Here at the Museu Picasso we have at last got round to tackling a very important pending aspect of accessibility: accessibility of communication. We have long been aware of the need to make accessible to everyone not just the physical space of the museum but also our content, and had marked it out as a priority, as we noted in a previous post.

Preparation of the exhibition “Feasting on Paris. Picasso 1900-1907” gave us the perfect opportunity to incorporate communication accessibility measures and implement these in the exhibition process. In this task we have benefitted from the invaluable input of Barcelona’s Institut de Cultura (ICUB), guiding us through the process and providing support at each step. For some time now the ICUB has been providing the city’s museums with the tools they need to improve in this facet of communication in general, and especially in the production of temporary exhibitions. Read more »


9th June 2011

Picasso’s Eye

Who was Picasso the man? What did those round, expectant, avid eyes of his pursue, moment by moment? What did they draw in, those eyes? The silhouette of the sensuous bareback rider Rosita de Oro? The drinking sessions with Casagemas and company? The humanity of his friend Grock the clown?

Circus Sundays. Photo: Jordi Mota

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