El Blog del museo Picasso de Barcelona

What do we know about the Museu Picasso visitors?

The museum now knows a little more about its visitors after carrying out a one-year museum marketing study and conducting 2,102 situational interviews. The study is based on the following sections: Quality measurement, differentiating between expectations prior to the visit and the quality perceived after the visit. Visitor profile, in order to see the type of people who visit the museum (gender, age, nationality, residence, education and career). Visiting habits, determining the frequency of visits, the reasons, time of stay and the composition of the visiting group. Visitors in the museum rooms (more…)