‘Wild’ (fauve) is probably the word that best defines the picture the Museum is currently using to publicize its Kees Van Dongen exhibition, but how was the image that is the leitmotif of the campaign chosen?

The choice of image for a communication campaign is a process based on a relationship of complicity involving the Museum’s Director, the Exhibitions Department, the curators, the Publications Department and the Photography Archive, all of whom take part in a process that begins at the moment that the decision is made to put on the show.

The communication campaigns of the Museu Picasso de Barcelona are not off-the-peg but tailor-made haute couture. In saying this I am not being elitist but simply descriptive, because there are a great many factors to be fine-tuned and the best options must be chosen in each case. Communicating exactly the right message is not easy, and the responsibility to show to its best advantage what others have created is the main priority: we are the medium, and we have to bring out the most interesting aspects of each project.

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The Explosion of Colour: Van Dongen in Barcelona

Lovers of Fauvism and of art in general will want to visit the Museu Picasso in Barcelona for the first ever retrospective in Spain of the work of Kees van Dongen (Rotterdam, 1877 - Monaco, 1968), which offers a whole new perspective on the artist thanks to the findings of important recent research, and presents a number of hitherto all-but-unknow works.

This retrospective, opened from 11 June to September 2009, co-produced by the Musée des Beaux-Arts de Montréal, the Nouveau Musée National de Monaco and the Museu Picasso de Barcelona and curated by Jean-Michael Bouhours, former curator of the Nouveau Musée National de Monaco and currently director of the Centre Pompidou in Paris, and Pepe Serra, director of the Museu Picasso, brings together almost 80 works by Van Dongen and four by Picasso, as testimony to the relationship between the two artists.

Photo of Fernande Olivier. Caption: One of the points of contact between Van Dongen and Picasso was a woman: Fernande Olivier, Picasso’s companion, who modelled for both artists.

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