Love at First Sight: how we select the catalogue’s cover

Imagine you’re browsing among the art catalogues in a bookshop, without looking for anything in particular. The first thing that strikes you about all of the books there — from a distance, even before you can read the titles — is the colourful covers. Reproductions of famous paintings, intriguing details, familiar styles, indecipherable typefaces… you stroll over to a table next to the shelves and pick up a catalogue. Could you say just what it was that attracted you to it? What made you go for this one rather than some other? If the cover had been different, would have you have looked inside it anyway? And when you did open it, was the interest that the cover aroused in you confirmed by the contents, or were you disappointed?

We tend to think that in the case of an art catalogue, like any other book, the cover is the bait dangled in front of the reader, the siren song we hope will entrance you. Choosing one design over another is not simply a matter of taste. The decision is made according to what we want to say to you, what part of the content we want to focus on, what we believe will attract your attention. Read more »

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