The Picasso Museum on Twitter @museupicasso

Yes!!!  We have finally joined Twitter, the social network that we needed to complete the first phase of  our Social Media presence, launched in May 2009. Some of you are maybe wondering, but, weren’t you already on Twitter? And others may ask why weren’t you? Or even , why are you now?

I have answers for all these questions (sort of). The first one is a clear No. And there were several  reasons for that. First, to start small and grow from there. We opened this blog and profiles on Facebook, Delicious, Flickr, Youtube and Slideshare. The most time-demanding for us are the blog and Facebook. Twitter is tricky; it may seem that to post a short message now and then is not much time-consuming. Read more »

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The Digital Museu Picasso in the World

Two notable activities have recently come along to assist the growth of the Museum’s Internet project. First of all, the Museu Picasso has been invited, for the second year running, to take a place on the International Program Committee of the worldwide conference on Museums & the Web and take part in the evaluation and selection of the proposed papers, forums and workshops. The forthcoming conference will be held in Denver, Colorado, and the committee includes representatives of such prestigious institutions as the Victoria & Albert Museum, the Van Gogh Museum, the Smithsonian American Art Museum, the Walker Art Center and the Museum Studies Programme at John Hopkins University in Baltimore, with the Museu Picasso the only Spanish art centre on the committee. Visit the Museums 2.0 blog for a detailed account of the 2009 conference.

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‘Wild’ (fauve) is probably the word that best defines the picture the Museum is currently using to publicize its Kees Van Dongen exhibition, but how was the image that is the leitmotif of the campaign chosen?

The choice of image for a communication campaign is a process based on a relationship of complicity involving the Museum’s Director, the Exhibitions Department, the curators, the Publications Department and the Photography Archive, all of whom take part in a process that begins at the moment that the decision is made to put on the show.

The communication campaigns of the Museu Picasso de Barcelona are not off-the-peg but tailor-made haute couture. In saying this I am not being elitist but simply descriptive, because there are a great many factors to be fine-tuned and the best options must be chosen in each case. Communicating exactly the right message is not easy, and the responsibility to show to its best advantage what others have created is the main priority: we are the medium, and we have to bring out the most interesting aspects of each project.

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