Three intensive days of talks to attend, good contents and very varied – this would be a brief summary of the fourth session of Museum Next, this year held in Barcelona.
Mobile applications of augmented reality. Photo: Mireia Llorella
The attendees from the museum tried to divide ourselves up so as to be able to participate in the greatest number possible of sessions, workshops and talks: the list was long! And when trying to agree, the comment was the same: “I can see that I would have also liked to attend this talk”. The majority of the talks were rebroadcast by streaming by the CCCBLab, something that let many people who weren’t able to enrol, to attend the congress virtually. The Twitter was also a good tool of communication of the conference, tweets and more tweets with the hashtag #MuseumNext commenting, questioning, discussing the sessions; an avalanche of information not always easy to follow and manage.
Inaugural session, the Picasso Museum talking about digitisation of collections / Presentation by the Tate about analyses and metrics
Among the presentations we were able to see everything from mobile applications that foster cultural consumption to projects for recuperating the memory of a town by means of photographs and new technologies, or actions in which augmented reality intervenes. The quantity and quality of the experiences and projects presented was very important and well selected.
Augmented Reality for science projects. Photo: Mireia Llorella
It is really difficult to summarise so much information, but in the form of conclusions we have been able to extract some common ideas that we have picked out from various presentations:
- After the peak period related to 2.0 and the digital tools in the museums, we are now posing the question if we have entered a period of decline, or maybe we are in a plateau of productivity
- The 2.0 tools have led many museums to rethinking their organisation charts: understanding that these don’t only belong to the field of communication or technology, but also contents
- It is essential to link the whole communication campaign to significant contents for the audiences
- 2.0 and digital elements need marketing, they aren’t marketing in themselves
- These digital tools have helped to give value and greater diffusion to entities who have wanted to communicate their contents, but without ending up finding a direct way to the users who they are aimed at. Each institution has tried different formulas with more or less social repercussion. Is it possible to find one common formula, or is it a very specific field of each institution or culture?
- It is surprising the variety of projects and diverse applications that the same technologies provide, of which, there are many, and what is interesting is to be able find a differential point, and one that is useful
Figure showing the evolution of the 2.0 tools
All in all, it was a very beneficial conference from which we were able to take away many good ideas to be applied and to continue innovating and growing in the field of museums and new technologies.
Anna Guarro and Cristina Martín
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